Making Your Message Sticky
-Multiple messages create a canceling effect
-Simplicity is about choosing
-Everytime you are with with folks you possess a piece of duct tape: it is about finding the irreducable minimum
-All scripture is equally inspired, but not all scripture is equally important
Upping your Stickiness:
1. Is it Unexpected
-Something that is unexpected in a way that drives the point home
2. Create a Curiosity Gap
-Create the gap between what is known, and what you want them to know
3. Is it Concrete?
-Depth (How functional is it?)
-Create testible credentials
4. Is it Story Driven?
-Shift from Illustration to Animation (Used to be able to draw the moral from the story…but now you need to draw the story from the moral)
-Stories are flight simulators for the brain
-Layer stories (used to be point then story…now story to story to story)
5. Are You Sprit Dependent?